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Guest Intelligence Platform

Know what's repeating.
Know what it's worth.
Know where to start.
Across every property.

SENTEEZ turns scattered guest reviews into branch-level decisions: what guests keep raising, what closing those gaps could be worth, and which fixes to make first. Built for operators running more than one property, and the owners and investors they answer to.

What This Is

An intelligence layer, not another dashboard.

Hotel teams already have review sites and survey tools. SENTEEZ exists for the question none of those answer: is this problem isolated to one property, or is it spreading across the portfolio? And what is it worth to fix?

—What SENTEEZ is not

  • A survey collector
  • A complaint management or real-time recovery tool
  • A generic AI feedback gadget
  • A revenue forecast or a cost estimate
  • Another dashboard nobody opens after week one

—What SENTEEZ is

  • A guest intelligence platform for multi-property hotel operators
  • A cross-location lens on recurring guest complaints, by theme and department
  • A way to put a revenue range and a fix-first plan on recurring complaints
  • A reporting layer built for the GM-to-owner conversation
  • A diligence read on a property's guest record before you buy or open
  • A way to see your market position without guesswork
Guest Experience P&L Mapping

Your reviews already have a P&L. We map it.

Most guest-experience reports end at a sentiment score. P&L Mapping carries the same data into the terms owners and GMs plan with: ADR, RevPAR and an annual revenue range, grouped by management priority and turned into a sequenced plan.

01

Size It

Recurring themes mapped to a revenue range by pillar: Physical Product, Service & Staff, Value & Commercial, Food & Beverage.

02

Explain It

Click any theme to see the guest comments, sub-themes and monthly trend behind it.

03

Prioritise It

Themes ranked by opportunity, how controllable they are, and effort. Weights adjust per property.

04

Plan It

A 30, 90 and 180-day roadmap with named owners, budget source and target scores.

05

Track It

Quarterly, 6-month and annual re-measurement shows whether each improvement held, theme by theme.

Sample · 156-room property, Lake Geneva

Physical Product holds about 61% of the revenue opportunity. Yet Service & Staff ranks first on priority. The biggest opportunity and the first move are not the same thing.

$1.13M – 1.25MAnnual opportunity
1.71Service & Staff priority
1.52Physical Product priority

Review data is real; operating inputs are illustrative. The total is a ceiling scenario, not a forecast.

What it won't do

Put a price on a fix. Reviews show symptoms, not causes. Costing needs your engineers in the room.

See the sample P&L Map
For Hotel Operators and Owners

Five ways this becomes infrastructure, not software.

Built for independent hotel operators and hotel management companies, the people who choose their own tools and report directly to ownership.

Run the portfolio
Quarterly Accountability

Owner Report Card

A branded, automated guest intelligence report a GM can hand to an investor. Department-by-department sentiment, issues flagged by severity, and a plain-language priority list. Replaces "occupancy and RevPAR" with a real answer to "how is my asset performing."

Built forGMs and Directors of Operations reporting to a property owner
Market Position

Competitor Benchmarking

A theme-by-theme ranking against two or three nearby competitors, sourced entirely from public reviews with no cooperation required. Turns "I think we're behind on noise" into a ranked, citable fact that justifies a capital decision.

Built forGMs, Directors of Sales, ownership groups
From Sentiment to RevenueNew

Guest Experience P&L Mapping

Recurring complaints translated into ADR, RevPAR and an annual revenue range by pillar, then ranked into a plan a GM can start on Monday.

Built forGMs, Directors of Operations, owners
Before capital is committed
Before You Open

Pre-Opening Intelligence

An analysis of comparable properties in your target market, ranked by recurring complaint, with specific pre-opening actions for the construction and ops teams. The only SENTEEZ product that sells before a single guest review exists.

Built forVP Operations and ownership groups ahead of an opening or acquisition
Before You SignNew

Hotel Acquisition Due Diligence

The property's public review history, read before the deal closes. Which complaints are operational and fixable, which need capex, and which come with the building and location. The guest view a seller's deck won't show you.

Built forHotel investors, acquisition and asset management teams
The Mechanics

From scattered reviews to a decision, in four steps.

01 — Intake

Feedback comes in

Public guest feedback and internal sources are consolidated automatically across every property.

02 — Analysis

Themes get surfaced

Sentiment is scored by department and sub-theme, not just star rating, so "cleanliness" becomes specific, actionable detail.

03 — Cross-Reference

Patterns get flagged

Recurring issues are tracked across the portfolio so you see what's isolated and what's spreading before it's a trend.

04 — Delivery

A report lands

Branded, owner-ready intelligence reaches the GM on a schedule — no manual pulling, no building slides.

Fit Check

Who SENTEEZ is actually built for.

→

Independent hotel operators

Running 3–20 properties with no global brand mandate. No corporate intelligence layer exists above you, so SENTEEZ becomes your only cross-property view.

·More than 2 properties under one management
·No global brand flag, or independently owned even if soft-branded
·500+ public reviews across the portfolio
→

Hotel management companies

Hired by investors to run properties on their behalf. You choose your own tech stack and report to ownership every quarter. This is exactly the reporting need SENTEEZ was built around.

·Managing assets on behalf of an owner or investment group
·Accountable for guest experience at the quarterly review
·Comparing performance across managed properties
→

Owners, investors & asset managers

You approve capex on properties you don't run day to day. SENTEEZ separates capital decisions from management ones and shows what each is worth before you commit.

·Evaluating an acquisition or repositioning
·Approving PIP or renovation budgets
·Holding operators accountable every quarter
Proof, Not Promises

Sample analyses, run on real public review data.

These are independent sample analyses built on publicly available reviews, not client engagements. Brand names are withheld; the data and methodology are real.

Sample Analysis · Pre-Opening

Dubai Marina Hospitality Market

8 Hotels · 11,127 Reviews Analyzed

A pre-opening intelligence brief built from comparable properties across Dubai Marina, surfacing five critical-risk themes ranked by negative sentiment share.

01 Wait Time: Check-In, Housekeeping & Service Response33% neg.
02 Room Quality: Noise, Maintenance & Market Gaps15% neg.
03 Price vs Value: Transparency & Hidden Fees12% neg.
04 Cleanliness & Hygiene: Pool, Dining & Maintenance11% neg.
05 Services & Staff: Consistency & Recovery10% neg.
Sample Analysis · Owner Report

Independent Luxury Collection

5 Properties · 6,442 Reviews

A multi-branch luxury hotel collection, analyzed for overall guest sentiment and theme-level distribution across all properties.

4.5 / 5
Overall
87%
Positive
9%
Negative
01 Value for Money: Pricing & Perceived Value43% neg.
02 Front Desk & Staff: Service Speed & Interactions14% neg.
03 Breakfast Quality: Variety & Consistency14% neg.
04 Amenities & Facilities: Upkeep & Availability12% neg.
05 Food & Beverage: Quality & Consistency11% neg.
Sample Analysis · Owner Report

Franchise Hotel Chain, Regional

3 Properties · 3,435 Reviews

A regional cluster of franchise-flagged properties, benchmarked for brand-wide sentiment across all guest-facing departments.

4.6 / 5
Overall
88%
Positive
7%
Negative
01 Value for Money: Pricing & Perceived Value19% neg.
02 Bed Comfort: Mattress & Bedding Quality19% neg.
03 Room Quality: Cleanliness & Maintenance10% neg.
04 Breakfast Quality: Variety & Consistency10% neg.
05 Location & Access: Convenience & Noise9% neg.
Sample Analysis · P&L Mapping

Lakeside Property, Lake Geneva

1 Property · 12 Themes · 3,750 Mentions

Recurring guest themes translated into an annual revenue range by pillar, then ranked by controllability and effort into a sequenced plan.

$1.13M–1.25M
Modeled ceiling
~61%
Physical Product
Physical Product & Asset Condition$688K–760K
Service & Staff Experience$221K–244K
Value & Commercial$154K–170K
Food & Beverage$68K–75K
#1 priorityService & Staff
Beyond Hospitality

The same engine, run on other industries.

SENTEEZ's underlying intelligence engine isn't hospitality-specific. Here's where it's been tested on real, live data outside the core focus.

Sample Analysis · Spectator Sports

ECHL Team, Social Intelligence

Professional Ice Hockey · Live Social Data

A live dashboard tracking fan sentiment across every platform for a professional ice hockey franchise — proof the engine holds up on real, high-volume social data.

456
Posts Tracked
1,100+
Comments Analyzed
66–100%
Positive, All Platforms
Sample Analysis · Retail

Fashion / Apparel Retail Brand

4 Branches · 3,043 Reviews

A multi-branch fashion and apparel retailer, analyzed for recurring in-store and service themes across locations.

3.9 / 5
Overall Sentiment
59%
Positive
15%
Negative
Early Build · Education

Multi-Branch Education Institution

Multi-Campus · Student Sentiment

An early build extending SENTEEZ into multi-campus education, tracking student sentiment by department.

Secondary Capability

Social Intelligence, for brands with an audience.

Beyond hospitality, SENTEEZ Social tracks brand and post-level sentiment across Facebook, Instagram, X, TikTok and LinkedIn — built for sports franchises, PR agencies, and brands with an active social presence, proven on live data with a professional ECHL team.

Start With One Property

Pick one property. We'll show you what guests keep raising, and where to start.

A free teaser report built from your public reviews. No integration, no login.

Get Your Free Teaser Report