Legal

Privacy Policy

Last updated: 29-July-2026

This Privacy Policy explains how SENTEEZ ("SENTEEZ," "we," "us," or "our"), a product of DGTAL & Web Solutions (SMC-Pvt) Ltd, Lahore, Pakistan, collects, uses, and protects information across:

• SENTEEZ Credibility Platform — our free, public-facing hotel sentiment analysis pages (e.g. senteez.com/hotels/...), intended for general visitors and prospective guests ("Visitors").
• SENTEEZ Reviews & SENTEEZ Social — our paid Customer Intelligence Platform for hospitality, F&B, retail, education, and other business clients ("Clients").

Because SENTEEZ serves both individual website visitors and business clients, this policy is organized to make clear which sections apply to you.

1. Who We Are

SENTEEZ is operated by DGTAL & Web Solutions (SMC-Pvt) Ltd, based in Lahore, Pakistan. For any privacy-related question or request, contact:
Email: contact@senteez.com

2. Information We Collect

2.1 If you are a Visitor to the Credibility Platform

Usage data: pages viewed, browser/device type, approximate location (via IP), referral source, and similar analytics data collected automatically when you visit a hotel analysis page.
Cookies: see Section 6.
Claim Page / Contact Us submissions: if you identify yourself as a hotel representative and submit a request to claim, correct, or inquire about a listing, we collect the name, email, hotel affiliation, and message you provide.

We do not currently collect reviews or comments submitted directly through the credibility platform. All guest review content displayed on hotel analysis pages is sourced from publicly available third-party platforms (see 2.2).

2.2 Third-Party Review Data (about hotel guests, not collected from them directly)

SENTEEZ's sentiment scores and Aspect Analysis are generated by analyzing publicly available reviews guests have posted on third-party platforms, including Google Business, TripAdvisor, and Booking.com. This means:

We do not collect this data directly from the guests who wrote the reviews; we retrieve it from platforms where it was already made public by the reviewer.
We do not use this data to identify or contact individual reviewers. Review text may be analyzed and, in limited excerpted form, referenced within aggregated theme summaries (e.g. "guests frequently mention slow check-in").
The original source platform's own privacy policy governs how that platform collected the data from the reviewer.

2.3 If you are a Hotel, Hotel Management Company, or other business appearing on the Credibility Platform

Because our public analysis pages are built from third-party review data, a hotel's business information (name, address, category, aggregate review statistics) may appear on SENTEEZ without prior opt-in. This reflects publicly available business and review data, not personal data of an individual.

If you are a representative of a listed business, you may:

Use the "Claim Page" function to take ownership of your listing.
Request correction or removal of your listing by contacting contact@senteez.com.

2.4 If you are a SENTEEZ Client (B2B — SENTEEZ Reviews / SENTEEZ Social)

If your organization engages SENTEEZ as a paid client, we additionally collect:

Account and contact information (name, work email, role, company details) for authorized users.
Business data you provide or connect for the purposes of the service (e.g. property details, integrated review/social platform connections, internal benchmarking inputs).
Billing and communications records related to the commercial relationship.

This data is governed by our separate Client agreement / Terms of Service, in addition to this Privacy Policy.

3. How We Use Information

Purpose	Applies to
Generate and display public sentiment analysis and Aspect Analysis	Third-party review data
Respond to Claim Page / Contact Us requests	Visitors, hotel representatives
Deliver and improve the paid SENTEEZ platform	Clients
Site analytics, spam/abuse prevention, security	Visitors
Legal and regulatory compliance	All

We do not sell personal data to third parties, and we do not use guest review data to build individual guest profiles for advertising purposes.

4. Legal Basis for Processing

Where applicable data protection law requires it (which may include, depending on your location, regulations such as the EU/UK GDPR, the Swiss Federal Act on Data Protection, or other local privacy laws), we rely on the following legal bases:

Legitimate interest — for aggregating and analyzing publicly available review data to produce hotel sentiment analysis, and for basic site analytics. We consider this balanced against individual rights because the underlying review content was already voluntarily made public by the reviewer on the original platform.
Consent — for any voluntary submission through Claim Page / Contact Us.
Contract — for processing Client account and business data necessary to deliver the paid SENTEEZ platform.
Legal obligation — where we are required to retain or disclose data by applicable law.

5. Automated Processing & AI-Derived Scores

SENTEEZ Ratings, Sentiment Scores, and Aspect Analysis are generated using automated sentiment analysis (including AI-based natural language processing) applied to aggregated third-party review text. These scores:

Reflect aggregate patterns across many reviews, not an evaluation of any individual person.
Are refreshed on a rolling 12-month, quarterly-updated basis (see the methodology note on each hotel page).
Are not used to make automated decisions about any individual person within the meaning of GDPR Art. 22.

6. Cookies

We use cookies for:

Essential functionality (e.g. remembering cookie consent choices).
Analytics (understanding how Visitors use the credibility platform, in aggregate).

You can control or disable cookies through your browser settings. Disabling cookies may affect some site functionality.

7. Data Sharing

We share data only with:

Service providers who help operate SENTEEZ (e.g. hosting, analytics, email delivery), under confidentiality obligations.
Third-party review platforms, insofar as we retrieve publicly available data from them — we do not send Visitor or Client data back to these platforms.
Legal authorities, if required by law.

We do not share or sell personal data for third-party marketing purposes.

8. International Data Transfers

SENTEEZ is operated by DGTAL & Web Solutions (SMC-Pvt) Ltd in Pakistan. If you are located outside Pakistan, your data (including any Claim Page submission or Client account data) may be transferred to and processed in Pakistan, and possibly in other countries where our service providers operate.

Where required by the data protection law of your jurisdiction, we take appropriate steps to safeguard such transfers, which may include contractual protections or other recognized transfer mechanisms.

9. Data Retention

Claim Page / Contact Us submissions: retained for as long as needed to respond to and resolve the request, and for a reasonable period afterward for record-keeping, then deleted or anonymized.
Third-party review data used in analysis: retained in aggregated/derived form (scores, theme summaries) as part of the published analysis; refreshed quarterly per our stated methodology.
Client data: retained for the duration of the commercial relationship and as required afterward for legal, accounting, or contractual purposes.

10. Your Rights

Depending on your location and applicable local data protection law (which may include frameworks such as the GDPR, Swiss FADP, or other regional privacy laws), you may have the right to:

Request access to personal data we hold about you.
Request correction of inaccurate data.
Request erasure of your data.
Object to or restrict certain processing.
Request a copy of your data in a portable format.
Lodge a complaint with your local data protection authority.

To exercise any of these rights, contact contact@senteez.com. Note that data reflecting publicly available third-party reviews (Section 2.2) may need to be addressed at the source platform (Google, TripAdvisor, Booking.com) in addition to, or instead of, SENTEEZ.

11. Children's Data

SENTEEZ is not directed at children, and we do not knowingly collect personal data from anyone under 16.

12. Changes to This Policy

We may update this Privacy Policy as SENTEEZ's products and data practices evolve. Material changes will be reflected by updating the "Last updated" date above.

13. Contact

Questions about this policy or your data: contact@senteez.com